In 2012, speculation was rife that something large would be coming from Apple, but it turned out to be something small (or, at the least, smaller than regular).
“Apple’s much-rumored iPad Mini will in fact be called the iPad Mini”. Reported Cnet.com’s Lance Whitney in August last year, and he was correct, it was. But before the release of a apple ipad Mini, Apple were still seen as being dead-set against creating a 7-Inch tablet. Naturally, this position might be traced back to late Apple CEO Steve Jobs assertion that anything slighter than a 9.7-Inch pc tablet would merely be too limited.
The iPad Mini, at 7.9-Inches, isn’t considered a 7-Inch tablet by Apple. CEO Tim Cook does not consider a 7-Inch tablet to be a “good product”.
According to Roger Cheng at Cnet.com:
Cook argues that the extra size gives it a much larger viewing area, and isn’t cramped like smaller devices such as the Nexus 7 (…) The slightly larger size gives the iPad Mini a 35 percent larger display, and more than 50 to 60 percent when considering the usable area (excluding the tabs and other bits of interface on Android tablets), Apple executives say.”
It has a bigger display, then. But only a little bit bigger.
Evidently, the iPad Mini has the same quantity of pixels as the iPad 2, therefore, the apple ipad Mini can run any app designed for that larger iPad. However, this begs the question, how can a product be “not good” at 7-Inches, but nearly as good as the regular apple ipad at 7.9-Inches? It just does not add up. The screen is a lttle bit bigger, with a larger user area, but anyway, this feels like backtracking.
It seems infinitely more likely that Apple aspire to dominate the 7″ tablet pc market, currently occupied by the Google Nexus 7 and also the Amazon Kindle fire. As Dan Gallagher from the Wall Street Journal’s ‘Market Watch’ website predicted back in October:
“When Apple lifts the wraps on its expected iPad mini — or whatever the company decides to call its first entry into the 7-inch tablet space — the Cupertino, Calif.-based company will be throwing down a direct challenge to several competitors who have used that segment of the market to carve out a niche against the 10-inch iPad that still accounts for an estimated two-thirds of tablet sales. Most significant among these is Amazon which launched its first tablet called the Kindle Fire last year as a low-priced, smaller entry into the market”.
It seems obvious enough that Apple simply wants a broader share of the market it helped to create. At 7.9 Inches, the iPad Mini is often a fine 7″ tablet. In fact, it basically shot towards the top of the 7-Inch pc tablet pile Last year day of its’ release, so whatever the real reasons behind its development, Apple can consider the apple ipad Mini a success.